Good to Know

Caledon Parent-Child Centre Rebranding Thanks to $58,100 Ontario Government Grant

Submitted to Just Sayin' Caledon

Pictured above: At their Annual Member’s Meeting on Wed. June 19th, Caledon Parent-Child Centre Board and Staff announced their new name – BrightStart Caledon Family Centre. L-R: BrightStart Caledon Executive Director Teresa Colasanti, Sylvia Jones, MPP for Dufferin-Caledon and Carine Strong, BrightStart Caledon Board Chair.

On Wednesday, local MPP Sylvia Jones met with the team at the Caledon Parent-Child Centre to celebrate the $58,100 Resilient Communities Fund grant they received from the provincial government’s Ontario Trillium Foundation (OTF).

“The Ontario government has provided this investment through the Ontario Trillium Foundation to rebrand programs and services for Caledon Parent-Child Centre (CPCC),” said Sylvia Jones, MPP for Dufferin—Caledon. “This funding will ensure that CPCC can continue to support families and caregivers in our community for years to come.”

First awarded in May 2023, the $58,100 OTF grant helped the Caledon Parent-Child Centre build its resilience and sustainability by undertaking a rebranding exercise to better reflect the inclusive programs and services they provide today and in the future. The project funded the hiring of experts to develop a new agency name and brand identity, design a new logo, review the organization’s brand strategy and update key messages. These improvements will allow the Caledon Parent-Child Centre to better advertise its valuable services and reach more people in the community.

Caledon Parent-Child Centre began its journey in response to a call from our community—a call to protect and strengthen the family unit. They have become a beacon of security and inclusion: a sanctuary where children, parents and caregivers find support and belonging in their community. After announcing their new name at their Annual Member’s Meeting on June 19, 2024, CPCC will move forward as BrightStart Caledon Family Centre. The agency’s mission is to provide a safe and engaging space for families to connect, learn and grow. They are an inclusive community hub, promoting positive outcomes for children, while connecting families to each other and community resources.

Discussing the reasoning behind the rebrand, Executive Director Teresa Colasanti noted, “Our new name and brand reflect our unique identity and our key role within our community. This new identity redefines us as the cornerstone agency for families in Caledon and makes it easy for our growing community to know who we are and what we do,” going on to elaborate that the agency aims to “…expand our reach and further our work with families and children.”

BrightStart Caledon believes in the personal touch, tailoring their work to respond to community needs. They work to reduce the barriers to an exceptional childhood by supporting parents/caregivers and their capacity to parent. Their staff responds with empathy to common caregiving concerns, and promotes health and positive social, emotional and physical development of children.

“Whether it’s helping people learn new things, connect with their community, or simply have fun, organizations like Caledon Parent-Child Centre deliver experiences that make a difference,” said Stan Cho, Minister of Tourism, Culture and Gaming. “That’s why grant support through the Ontario Trillium Foundation is so important. This funding will help ensure they remain at the heart of the community for decades to come.”

The Ontario Trillium Foundation (OTF) is an agency of the Ontario government with a mission to build healthy and vibrant communities across the province. Last year, OTF invested more than $110M into 1,044 community projects and multi-sector partnerships. Projects aim to enhance economic well-being, foster more active lifestyles, support child and youth development, provide spaces for people to come together and connect, and create a more sustainable environment. Visit otf.ca to learn more.

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Just Sayin' Caledon

Just Sayin’ Caledon brings you stories about Caledon people, places and events.

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