Good to Know

Be a Conservation Hero

Tree Trunk and Forest
Written by Patti Foley

Be a Conservation Hero this Giving Tuesday

A message from Credit Valley Conservation Foundation…

It’s time to channel your holiday spirit as the season of giving is officially upon us. On December 1, Credit Valley Conservation Foundation (CVCF), with support from Suncor Energy, will launch its Be a Conservation Hero campaign in connection with the global day of giving known as GivingTuesday.

The campaign will run from December 1 to 28 with the goal of raising $28,000 in just 28 days. Funds will help engage, inspire and empower Mississauga youth through the Conservation Youth Corps program, managed by Credit Valley Conservation (CVC). The program connects students with nature and encourages long-term environmental leadership.

“We are excited this GivingTuesday to collaborate with Suncor for our Be a Conservation Hero campaign,” said Jim Muscat, Chair for CVCF. “As the opening days of the giving season begin, we encourage everyone to consider being a part of something special. Supporting local youth and nature in our communities is so important. We want to encourage everyone to participate because a thriving environment needs heroes.”

The campaign is to honour the environmental contributions and commitment of CVC’s past Chair, Pat Mullin, who served on the CVC Board of Directors for 28 years. Suncor will donate $14,000 to kick-start the campaign. Together, CVCF and Suncor are challenging businesses and residents in Mississauga to join in support for the Be a Conservation Hero campaign by spreading the word among their networks.

CVCF’s Be a Conservation Hero campaign is in participation with the City of Mississauga’s MississaugaGives initiative, which celebrates the global GivingTuesday movement at the local level. This year’s goal is to involve 200 businesses, 80 local charities, 100 local schools and inspire 100 residents to become regular charity volunteers.

“With our longstanding focus on strengthening youth environmental engagement, we are delighted to support the CVCF and their campaign,” said Howard McIntyre, vice president, lubricants, Suncor. “Together, with more than 1,000 Suncor employees based in Mississauga, we are thrilled to give back to the community where we work and live, and to celebrate the MississaugaGives initiative through the Be a Conservation Hero campaign.”

GivingTuesday is a global movement that celebrates and encourages giving and volunteering. It was co-founded in 2013 by CanadaHelps and GIV3, and now includes over 3,000 partners. In 2012, charities who actively promoted GivingTuesday saw an overall average increase of 93 per cent in number of donations received through CanadaHelps. Many Canadians committed to ongoing charitable work, with the number of new monthly donations increasing to 84 per cent.

To learn more about the Be a Conservation Hero campaign, visit

About Credit Valley Conservation Foundation (CVCF)
Credit Valley Conservation Foundation is a registered environmental charity working to help protect and conserve the lands and waters of the Credit River watershed. The Foundation accomplishes this by raising funds in support of the valuable conservation projects carried out by Credit Valley Conservation that protect the health and well-being of the flora and fauna, the watershed and its inhabitants for today and tomorrow.

About Credit Valley Conservation (CVC)
Conservation authorities are a provincial/ municipal partnership. For 60 years, Credit Valley Conservation (CVC) has worked with its partners, municipalities and stakeholders to support a thriving environment that protects, connects and sustains us. CVC gratefully acknowledges financial support from our member municipalities for facilities, programs and services: the Regions of Halton and Peel; the Cities of Mississauga and Brampton; the Towns of Caledon, Erin, Halton Hills, Mono, Oakville and Orangeville; and the Townships of Amaranth and East Garafraxa. CVC is a member of Conservation Ontario.

About Suncor Energy
Suncor Energy is Canada’s leading integrated energy company. Suncor’s operations include oil sands development and upgrading, conventional and offshore oil and gas production, petroleum refining, and product marketing under the Petro-Canada brand. A member of Dow Jones Sustainability indexes, FTSE4Good and CDP, Suncor is working to responsibly develop petroleum resources while also growing a renewable energy portfolio. Suncor is listed on the UN Global Compact 100 stock index and the Corporate Knights’ Global 100. Suncor’s common shares (symbol: SU) are listed on the Toronto and New York stock exchanges.

JSC Newsletter

Receive our stories and events directly to your inbox, twice a month.

Sign Up

About the author

Patti Foley

Having spent 25 years in Bolton, Patti remains an advocate for Caledon. As a former Regional Councillor and a long-time community volunteer she is passionate about communicating information about its issues, news, events, people, non-profits and businesses.

Leave a Comment

The reCAPTCHA verification period has expired. Please reload the page.